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Brand Building

Decathlon’s Triumph: Lessons in Business Innovation and Market Expansion
Decathlon Brand Story

Decathlon’s Triumph: Lessons in Business Innovation and Market Expansion

In the vast landscape of the sporting goods industry, Decathlon has emerged not just as a brand but as a legend. What sets Decathlon apart is its strategic decision to target the untapped market of beginners and hopefuls. The brand's journey to success is marked by immersive stores, a relentless focus on product innovation, and…

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