From Pichkaris to Profits: The Evolving Business of Holi in India
Holi, the vibrant festival of colors, is not just a celebration of spring and good over evil; it's also a booming business market estimated to be worth a staggering 50,000 crore rupees (around $7.2 billion USD). This annual explosion of color translates into a surge in sales across various sectors, making Holi a significant contributor…
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